Consulting, marketing & software for dance schools
More trial classes. Fuller courses. Less chaos in the office.
Dancepreneur helps dance school owners win new members predictably, charge fair prices with confidence and run their administration on a single platform — with coaching, proven funnels and software built for dance schools.
You started a dance school, not a marketing agency
Most dance schools we work with share the same problem: excellent teaching, but too few new enquiries, prices that have not gone up in years, and evenings that end in the office instead of the studio. We bring structure to it — with a clear plan for winning new students, figures you can rely on, and tools that take work off your plate instead of adding to it.
More trial classes
Funnels and campaigns that reliably bring prospects into your trial class — measurable all the way to sign-up.
Healthy numbers
Pricing, occupancy and cancellation rate at a glance, so that growth also shows up in your bank account.
More time in the studio
Website, booking, payments and enquiries on one platform instead of five tools and three spreadsheets.
Twelve months by your side — strategy, numbers and implementation
Coaching für Inhaber
In the coaching programme we spend a year working on the levers that really move a dance school forward: positioning, course offering, pricing, attracting new students and retaining members. You get a monthly one-to-one call, weekly group calls with other dance school owners, access to all online courses in the learning area, and direct help by message when things get urgent. Who it is for: owners who run their dance school as a business and want to be visibly further ahead in a year.
Predictable trial class bookings instead of hoping for word of mouth
Marketing & Funnels
Together we build the path from first contact to sign-up: an ad or a post, a landing page with an offer prospects genuinely want, an automatic follow-up email and a trial class that turns visitors into members. Every step is measurable — you can see which campaign brought in which sign-ups. This includes ready-made templates for trial class, holiday course and wedding dance funnels, which we tailor to your dance school.
Website, booking, payments and enquiries in one system
Plattform für Tanzschulen
The Dancepreneur platform is software built for dance schools: a fast website of your own with timetable, course pages and prices, online appointment booking with places for workshops, payments via Stripe, funnels with opt-in and upsell, an overview of all enquiries, and privacy-friendly tracking without a cookie banner. You manage everything yourself in a clear admin area — no agency and no programming skills required.
Self-paced courses — at your own speed
Online-Akademie
In our learning area you will find video and text lessons on the topics that come up in every dance school: trial classes that lead to sign-ups, pricing, course planning, social media without constant stress, and member retention. Every lesson ends with a task you can put into practice in your dance school straight away.
An honest review in two weeks
Marketing-Audit
We analyse your dance school’s website, Google profile, social media, enquiry process and pricing, and compare them with what works at successful schools. You receive a written report with the ten most effective measures, sorted by effort and impact, plus a 90-minute review call.
Live calls in the coaching programme
Monday
- 10:00–11:00Q&A-Call: Ihre FragenAll levelsJohannes BarteltOnline per Videocall · Zoom
Tuesday
- 14:00–15:00Marketing-SprechstundeAll levelsAlexander MartensOnline per Videocall · Zoom
Wednesday
- 10:00–11:30Hot-Seat: Zahlen & PreiseIntermediateJohannes BarteltOnline per Videocall · Zoom
Thursday
- 16:00–17:00Plattform-SprechstundeBeginnerAlexander MartensOnline per Videocall · Zoom
All calls take place online and are recorded. Coaching programme participants receive the dial-in details in the learning area.
Why Dancepreneur
Advice from the industry, not from a textbook
We know the day-to-day reality of a dance school: holiday slumps, cancellations in January, studio rent and teacher rotas. That is why you will not get slides full of theory from us, but measures that work in a dance school with five courses or fifty.
From real practice
Our team has run dance schools, planned courses and paid studio rent. We know what can be done in everyday life.
Measurable, not gut feeling
Every measure gets a number: enquiries, trial classes, sign-ups, cancellations. That way you can see what works.
Advice and tools from one source
What we recommend, you can implement on our platform straight away — without detours via three different providers.
Data protection taken seriously
No third-party tracking script on your website, data on a server in Germany, and clear contracts.
Team
The people behind Dancepreneur
A small team combining dance school experience, marketing and software — approachable, direct and without layers of agency in between.
Johannes Bartelt
Alexander Martens
What dance schools say about working with us
“Every September we had the same problem: full beginner courses, and by January half of them had gone. After the coaching we completely rebuilt how new students get started. Cancellations after the trial period have roughly halved.”
Sandra K.
Owner of a dance school in southern Germany
“I hesitated for three years to adjust our prices. With a clear plan and the right communication there were exactly two questions — and not a single cancellation because of it.”
Markus B.
Dance school with two locations
“The trial class funnel has simply been running since the spring. Every week I can see where the sign-ups come from, and I no longer have to guess whether an ad is worth it.”
Aylin T.
Urban dance studio, major city
“Moving to the platform has saved us an evening in the office every week. Bookings, payments and enquiries are finally in one place.”
Thomas & Claudia R.
Family-run dance school, small town
Where will your dance school be in twelve months?
In a free intro call (30 minutes, online) we look at your figures and your biggest challenge together — and you leave with at least one concrete action, even if we do not work together afterwards.
Contact
You can reach us on weekdays from 9 am to 6 pm. Email is quickest — we usually reply within one working day. Visits to our Munich office by appointment only.
Büro München
Werkstattgasse 12 80337 München
U3/U6 to Goetheplatz, then a seven-minute walk. Visits by appointment only; ring the bell marked “Dancepreneur”, 2nd floor.
Online per Videocall
Intro calls, coaching calls and webinars take place online. You will receive the link with your booking confirmation — all you need is a browser.